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Monday, April 2, 2012

Do You Know About Diversion?

I always wondered why there were professional salon products in the grocery stores, Target, Wal-Mart, Walgreens, and other places that are not professional beauty supply stores or salons.
Are they real? Why are they usually more expensive than in salons? Why is the packaging sometimes different? Why are they there?
I have been learning a lot about this issue called “Diversion” and all of my questions are answered! I can finally walk through Target in peace (except for the fact that I want to put bright yellow CAUTION tape across all the professional products!) Tell all your friends, family, clients, etc. how important it is to buy professional hair products and only in salons and professional beauty supply stores. Tell everyone not to assume that shampoo at Wal-Mart is cheaper than in the salon because it is not. If it does appear cheaper in price it is most likely expired or tampered with.
I found a Matrix poster that explains everything very well! This is what it says:

DID YOU KNOW… That when you purchase salon products at food, drug, and mass retailers…
-The average price for a bottle of Matrix shampoo or conditioner is generally more than 15% higher than salon retail prices.
-Products may not be authentic– product quality is guaranteed ONLY when purchased in the salon.
-Products may be older than the recommended shelf life.
-They may not carry the product you need for your specific hair type.
TRUST US. As salon professionals, we know your hair and will recommend the best products for your hairstyle.
Buy MATRIX (and other professional products) ONLY in the salon.
REPORT DIVERSION: 1-800-503-3997

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